New Thermomix TM5 Announced Today: Not available to North America until 2015
Did you wait for the iphone 5 when the iphone 4 came out, or buy the iphone 4…. well, I bought the 4 before the 5 came out, but I knew it was coming out. My contract was up, and I really needed a phone. How much better could the 5 be? I got the 5 when my contract needed renewing. So, new Thermomix customers have some decisions to make. Do you want the best kitchen machine in the world now, or do you want to wait for the new one? Bottom line: the new machine is not adding another component into the cooking abilities of this exceptional machine. The changes address the operating system of the machine. That is well worth keeping in mind, when making your Thermomix purchasing decision this year.
There will always be a new machine. What is the right time for you? Now, is the time. Now is the time for the Thermomix TM31, I say. Not just because I sell them. But, because I love mine, I couldn’t see improving it – but, they have found a way to bring it into the 21st century through digitizing this machine. However, I love my machine as it is. A digitized machine would probably be great fun, too. Just like my iphone 4, until I got the 5, I didn’t know what I was missing. So, you decide. The benefits of this new machine are significant, yet small. Similar to the differences between the iphones. I think you get the message…. watch the video, and read on.
As you can see, the new Thermomix TM5 is now available, but not in North America. Not yet. The introduction of the TM5 acknowledges the digital age of cooking is rearing its head into our own home kitchens. The Thermomix is the world’s smallest most effective kitchen, and has consistently been the leader of the pack where kitchen appliances are concerned. This is no exception. The Thermomix is more popular than ever, and Thermomix fans around the world are always waiting for the next generation – just like iphone fans!
Vorwerk cannot, however, launch the new Thermomix TM5 simultaneously in all the countries where it is sold. Like many other companies, Vorwerk will have to introduce the new appliance gradually, due to our production and logistics reasons. The new Thermomix will be launched in Canada at a later date next year. Do you see the arms around the lid in the photo, above? These arms will hold the lid in place and programmed with a time delay release as a safety feature when the contents of the machine are extremely hot. The bowl is 1/2 liter larger and the machine heats a little hotter. How much, we don’t know, yet. Between now and the Canadian release date, I anticipate an increase in the number of questions you will ask about this machine, and I will answer every one of your questions to the best of my ability and find out an answer, if I don’t know it, so ask away in the comment section below. As you can see, above, the new machine will be fully digitized with a screen in the front.
There will be a recipe chip that fits into the side of the machine. You select the recipe you want, put the ingredients into the bowl, and the machine will do the rest, according to the instructions programmed into the chip.
Eight hundred thousand TM31 machines sold globally last year, alone. The TM31 is built to last a life time, and though it has been rethought and transformed into the TM5, it doesn’t negate the ability and performance of this machine. Canada is definitely in the transition phase. We are adding value to the TM31 sales now that are incredible. So, you have to decide. Wait for the new one, or buy the old classic tried and true version with all of the incentives added.What will you do?
I have to be honest. The first time I saw the TM31, I thought, “Hmmm. A little space aged in appearance. Not something too appealing.” I find the Thermomix TM5 less appealing in design, but understanding the functions, don’t know how I could create a more appealing one. It is comparable in appearance to the TM31.
The comparison diagram above should help you understand the differences. Significant, yet subtle, really. The biggest change is the digital ability. The TM31 goes to 120 C at Varoma, yet this machine is designed for more heat. We are all waiting for the specifications, and when they come out, you will be the first to know. Exciting times we live in, no? Let me repeat the bottom line: the new machine is not adding another component into the cooking abilities of this exceptional machine. The changes address the operating system of the machine. That is well worth keeping in mind, when making your Thermomix purchasing decision this year.
Thank you to Helene, at SuperKitchenMachine.com for making the above diagram and for always having her finger on the pulse of all things Thermomix. If you have the time, read the comments on her site after her announcement of the Thermomix TM5, as it is a very informative read.
Answers to Possible Questions from my Distributor at ThermomixCanada.com (FanTan)
Why can’t I buy the new Thermomix TM5 here yet? Why is the old Thermomix still being sold in Canada? Why is the new Thermomix already available in other countries?
Vorwerk will gradually introduce the new Thermomix all over the world due to production and distribution reasons. Until then, we are able to offer you the most successful Thermomix ever: the TM31. It is used in more than five million kitchens world-wide and many chefs rely on it. It unites the functions of 12 appliances in one compact unit and is a kitchen appliance of proven quality and value with our best ever value added offer: a carrying bag and an additional cookbook, plus the option to purchase a second mixing bowl set for $199. (The carry bag retails at 100 dollars and the second bowl at 450.00)
When will the new Thermomix be launched in our market?
The launch date remains undetermined due to the reasons explained above.
Why has Vorwerk made the Canadian clients wait?
Very few manufacturers in the world have the capacity to launch the same product in all countries at the same time. Most of them launch by waves, and that is what Verwork is doing.
How did Vorwerk select which countries would be the first to sell the new Thermomix?
At Vorwerk, it is a business policy and successful tradition to offer just one product from the Thermomix division per country. Some Vorwerk affiliates and Official Distributors are still selling the TM31 in some countries for a transitional period. They will gradually introduce the new Thermomix all over the world due to production and distribution reasons. so Canada is not the only country that will have to wait to access the new machine.
Is the TM31 still being produced?
the new Thermomix is currently being produced at plants in Germany and France. The TM31 is no longer under production, yet there are still many left to sell.
Why should customers buy a TM31 if the new Thermomix is going to be launched here soon too?
I believe I answered, or at the very least, thoroughly addressed this question in my post, above.
The TM31 is already being discontinued. So why does Vorwerk still expect people to pay such a high price for it?
The TM31 is the best product ever launched by Thermomix and worth every penny; however, there are incredible incentives being offered. It is company policy to never reduce the price. That will not happen. Ever.